Fuentes Counseling
Brand identity and digital presence developed for a private therapy practice.
Fuentes Counseling required a visual identity and website that felt calm, professional, and approachable. The goal was to create a cohesive brand system that could support a growing private practice while translating naturally into a functional digital presence.
Client Goals & Solutions
Welcoming Presence
Designed a visual identity and website experience that feels calm and personal, helping clients feel comfortable before their first session.
Clear Communication
Organized content and navigation to make services, contact information, and FAQs easy to find and understand.
Ready to Launch
Built a functional, scalable website with SEO setup and consistent branding to support long-term growth and everyday use.
Brand System
A refined visual system designed to feel calm, cohesive, and adaptable across digital and print applications. Built to support clarity, trust, and consistency at every touchpoint. Built with longevity in mind, allowing the brand to grow without losing cohesion.
Website Implementation
I designed and built a custom Squarespace website for Fuentes Counseling that translated the established brand identity into a functional and calming digital experience. The site applies the approved color palette and typography to create a warm, composed atmosphere, reflecting the client’s goal of making the website feel like an extension of his home office. I structured the site with clear navigation and dedicated pages for services and contact, developed a thoughtful homepage layout with informational and FAQ sections, and implemented SEO foundations to support visibility and long-term use.
